Four Tips on Hiring a Listing Agent for Your Home
If you’re selling your home, you’ll obviously want to hire the best listing agent you can find. However, lots of people make the mistake of basing their choice of agent on commission charged and suggested list price for their home. It’s understandable that like many homeowners, you want to get the best price for your home and pay the lowest commission possible. But what makes a good agent isn’t those two factors. So what’s the best criteria for finding a competent agent? Check out the following guidelines and see if they can be of help.
Concerning the suggested listing price, you must bear in mind that an agent cannot truly tell how much your property will sell for. To help you choose a sales price, they may show you some of their previous sales as well as current listings similar to yours. In the end, it’s up to the buyer to decide if the price is right for them. So a good agent should provide you with a price range. Several factors will determine this range, such as current market trends, your property’s location, etc. The agent who suggests the biggest listing price is therefore not necessarily the best.
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It’s not always advisable to go with the agent who charges the least amount of commission. It’s possible, however, to find an agent who’s willing to work for less than their competition because you may be willing to send more business their way. The important thing is to shun agents who are either unqualified or desperate for business.
Agent’s marketing techniques
Every agent will need the most effective marketing methods as well as a good advertising budget in order to expose your property to as many potential buyers as possible. Agencies with big marketing budgets are more likely to sell your home faster, thanks to the increased exposure. So before hiring an agent, have them show you their complete marketing plan. This marketing plan should include essential techniques such as distribution to major real estate websites, four-color flyers, incentives for brokers, and a virtual tour for buyers. It might also be necessary to run ads in the local newspapers. The more marketing methods included in the plan, the higher the likelihood of selling your home fast, and at a decent price.
Track record and experience
You would probably prefer an experienced agent with a solid track record. Ask your prospective agent to show you homes they’ve sold in the past year. Are some of those properties similar to your in terms of location and price range? How long did it take to sell those properties?