CONSTRUCTION VISUALS: THE MOST WIDELY-USED MARKETING TOOL IN THE CONSTRUCTION INDUSTRY.
3D Renderings is one of the most effective and proven tool in the construction industry when it comes to marketing and promoting their structures and buildings to both partners and clients. The reason for this is because with the visualization capacity of 3D images, it gives their viewers (such as business partners and prospective buyers) something concrete to look at even if the building or structure is still within their concept and has not literally been created yet. It could be a building, a condo, any edifice, or even a product for that matter – it can be rendered in 3D for effective image visualization.
Even with the construction or management team, it helps them to effectively visualize the exterior and interior parts of the building as well as other locations. Certainly, 3D images have now become more and more popular in the construction industry as they have realized that it is more effective than using a pen and a paper. For in an industry where competition is quite tough, everyone must learn to adapt and get a leg up in any way they can – and 3D images are way more effective in creating visualization than print.
Any images can be done in 3D such as external and internal surroundings, the location of each building, a 3D Rendered Floor Plans, and a whole lot more as easily as if they are seeing it with their very own eyes physically. It gives viewers a complete physical view of all elements present in the building, in any floor exterior and interior, as well as see the images in various angles.
Nowadays, designing a home or a building is no longer as difficult and complex as it was before, all because of the technology and advancements involved in 3D creation. Even as simple as a homemade sketch can now be brought to life with the power of digital 3D images.
Construction and design has gone hand in hand and have increased rapidly over the years. So with images done in 3D, a construction company can step up to the challenge and utilize innovative and cutting-edge technology to ensure that the give their clients and partners total imagery unlike before when it was done as paper drawings, and living nothing out. Perhaps, this is the ultimate reason why more and more construction companies, architects, developers and designers are now switching to creating 3D models of their buildings and structures; and even the pre-construction marketing team tasked to promote and market the company itself. For in a way, they are able to build an ultimate framework in advance which helps streamline the planning phase and construction process.
Source: Pre-Construction Marketing